Method and system of converting email message to AI chat

ABSTRACT

Embodiments disclosed herein generally relate to a system and method for initiating an interactive chat via HTTP request. A web server of an organization computing system receives the HTTP request from a web client executing on a remote client. The HTTP request is triggered by a selection of a dialog request embedded in an electronic mail message. The web server transmits an API call to a back-end computing system of the organization computing system based on information included in the HTTP request. The back-end computing system parses the API call to identify a user identifier corresponding to a user of the remote client device and a request identifier corresponding to the selected dialog request embedded in the electronic mail message. The back-end computing system initiates the interactive chat via a text-based communication channel. The back-end computing system generates and transmits an electronic message comprising a response to the dialog request.

CROSS-REFERENCE TO RELATED APPLICATION INFORMATION

This is a continuation of U.S. patent application Ser. No. 15/987,157,filed May 23, 2018, which is incorporated herein by reference in itsentirety.

FIELD OF THE DISCLOSURE

The present disclosure generally relates to a method and a system forinitiating an interactive chat via a hypertext transfer protocol (HTTP)request.

BACKGROUND

Automated systems for interacting with customers by generating automaticwritten, auditory, or video responses via web and mobile deviceapplication channels are useful ways to provide customers with requestedinformation and perform routine account actions in an expedited,extended hours fashion, without the need to have a large workforce ofcustomer service agents. While helpful, existing systems tend to providean impersonal and robotic user experience limited by scripted questionsand responses with a finite number of permutations used for everycustomer. Additionally, these systems are unable to personalize the userexperience based on a customer's history with the company ororganization affiliated with the system.

SUMMARY

Embodiments disclosed herein generally relate to a system and method forinitiating an interactive chat via a hypertext transfer protocol (HTTP)request. A web server of an organization computing system receives theHTTP request from a web client executing on a remote client. The HTTPrequest is triggered by a selection of a dialogue request embedded in anelectronic mail message. The web server transmits an applicationprogramming interface (API) call to a back-end computing system of theorganization computing system based on information included in the HTTPrequest. The back-end computing system parses the API call to identify auser identifier corresponding to a user of the remote client device anda request identifier corresponding to the selected dialogue requestembedded in the electronic mail message. The back-end computing systemdetermines the user to which the user identifier corresponds. Theback-end computing system determines the dialogue request to which therequest identifier corresponds. The back-end computing system initiatesthe interactive chat via a text-based communication channel. Theback-end computing system generates an electronic message comprising aresponse to the dialogue request. The back-end computing systemtransmits the electronic message to a text message client applicationexecuting on the remote client device.

In some embodiments, initiating the interactive chat via the text-basedcommunication channel includes the back-end computing system receivingcontrol from the web server.

In some embodiments, the web server transmits a web page to the webclient for display, upon receiving the HTTP request from the remoteclient device.

In some embodiments, determining a user to which the user identifiercorresponds includes the back-end computing system querying a databasewith the user identifier to identify a user account to which the useridentifier corresponds.

In some embodiments, the user account includes a telephone number of aremote client device associated with the user.

In some embodiments, transmitting the electronic message to the textmessage client application executing on the remote client deviceincludes the back-end computing system identifying the telephone numberof the remote client device associated with the user. The back-endcomputing system addressing the electronic message to the telephonenumber of the remote client device.

In some embodiments, the back-end computing system receives anadditional electronic message from the remote client device in theinteractive chat session. The back-end computing system identifies anadditional request contained in the additional electronic message. Theback-end computing system generates a reply electronic message thatincludes an additional response to the additional request. The back-endcomputing system transmits the reply electronic message to the textmessage client application executing on the remote client device.

In some embodiments, the additional request is unrelated to the request.

In another embodiment, a method of establishing an interactive chatsession via an HTTP request is disclosed herein. A back-end computingsystem of an organization computing system establishes a communicationchannel between a remote client device and the organization computingsystem. The back-end computing system generates one or more hyperlinks.Each hyperlink corresponds to an actionable request. Each hyperlinkincludes a request identifier and a user identifier. The back-endcomputing system generates an electronic mail message that includes theone or more hyperlinks. The back-end computing system transmits theelectronic mail message to an address associated with the useridentifier. A web server of the organization computing system receivesthe HTTP request from a web client executing on a remote client device.The HTTP request is triggered by a selection of the one or morehyperlinks. The web server transmits an API call to the back-endcomputing system based on information included in the HTTP request. Theback-end computing system determines a user to which the user identifiercorresponds. The back-end computing system determines an actionablerequest to which the request identifier corresponds. The back-endcomputing system transfers the communication channel between theorganization computing system and the remote client device from aweb-based communication channel to a text-based communication channel.The back-end computing system generates an electronic message comprisinga response to the identifier request. The back-end computing systemtransmits the electronic message to a text message client executing onthe remote client device. The electronic message is part of aninteractive chat.

In some embodiments, generating one or more hyperlinks includes theback-end computing system labeling each hyperlink with a titlecorresponding to the actionable request.

In some embodiments, determining a user to which the user identifiercorresponds includes the back-end computing system querying a databasewith the user identifier to identify a user account to which the useridentifier corresponds.

In some embodiments, the user account includes a telephone number of aremote client device associated with the user.

In some embodiments, transmitting the electronic message to the textmessage client executing on the remote client device includes theback-end computing system identifying the telephone number of the remoteclient device associated with the user. The back-end computing systemaddresses the electronic message to the telephone number of the remoteclient device.

In some embodiments, the back-end computing system receives a secondelectronic message from the remote client device as part of theinteractive chat. The back-end computing system identifies a secondrequest contained in the additional electronic message. The back-endcomputing system generates a reply electronic message comprising asecond response to the second request. The back-end computing systemtransmits the reply electronic message to the remote client device viathe text message client as part of the interactive chat.

In some embodiments, the second request is unrelated to the request.

In another embodiment, a system is disclosed herein. The system includesa web server and a back-end computing system. The web server includes afirst processor and a memory. The memory has programming instructionsstored thereon, which, when executed by the first processor, performs anoperation. The operation includes generating an API call responsive toreceiving an HTTP request from a web client executing on a remote clientdevice. The back-end computing system is in communication with the webserver. The back-end computing system includes a second processor and amemory. The memory has programming instructions stored thereon, which,when executed by the second processor, performs an operation. Theoperation includes receiving the API call from the web server. Theoperation includes parsing the API call to identify a user identifiercorresponding to a user of the remote client device and a requestidentifier corresponding to a dialogue request associated with the HTTPrequest. The operation includes determining the user to which the useridentifier corresponds. The operation includes determining the dialoguerequest to which the request identifier corresponds. The operationincludes initiating an interactive chat via a text-based communicationchannel. The operation includes generating, as part of the interactivechat, an electronic message comprising a response to the dialoguerequest. The operation includes transmitting the electronic message to atext message client application executing on the remote client device.

In some embodiments, the operation of the web server further includestransmitting a web page to the web client for display.

In some embodiments, the operation of determining the user to which theuser corresponds includes querying a database with the user identifierto identify a user account to which the user identifier corresponds.

In some embodiments, the user account comprises a telephone number of aremote client device associated with the user.

In some embodiments, the operation of transmitting the electronicmessage to the client text message client executing on the remote clientdevice includes identifying the telephone number of the remote clientdevice associated with the user and addressing the electronic message tothe telephone number of the remote client device.

BRIEF DESCRIPTION OF THE DRAWINGS

So that the manner in which the above recited features of the presentdisclosure can be understood in detail, a more particular description ofthe disclosure, briefly summarized above, may be had by reference toembodiments, some of which are illustrated in the appended drawings. Itis to be noted, however, that the appended drawings illustrate onlytypical embodiments of this disclosure and are therefore not to beconsidered limiting of its scope, for the disclosure may admit to otherequally effective embodiments.

FIG. 1 is a block diagram illustrating a computing environment,according to one embodiment.

FIG. 2 is a block diagram illustrating a dialogue management device fromthe computing environment of FIG. 1, according to one embodiment.

FIG. 3 is a flow diagram illustrating a method of establishing aweb-based communication channel, according to one embodiment.

FIG. 4 is a flow diagram illustrating a method of establishing aninteractive chat session via a hypertext transfer protocol (HTTP)request, according to one embodiment.

FIG. 5A is a block diagram illustrating interaction of one or morecomponents of a computing environment, according to one embodiment.

FIG. 5B is a block diagram illustrating interaction of one or morecomponents of a computing environment, according to one embodiment.

FIG. 6 is a flow diagram illustrating a method of establishing aninteractive chat session via a hypertext transfer protocol (HTTP)request, according to one embodiment.

FIG. 7 is a flow diagram illustrating a method of establishing aninteractive chat session via a hypertext transfer protocol (HTTP)request, according to one embodiment.

FIG. 8 is a block diagram illustrating one or more screenshots of aclient device, according to one embodiment.

To facilitate understanding, identical reference numerals have beenused, where possible, to designate identical elements that are common tothe figures. It is contemplated that elements disclosed in oneembodiment may be beneficially utilized on other embodiments withoutspecific recitation.

DETAILED DESCRIPTION

The present disclosure generally relates to a method and a system forinitiating an interactive chat via a hypertext transfer protocol (HTTP)request. One or more techniques discuss herein relate to leveraginghighly-customized hyperlinks embedded in email correspondence to usersthat aid in establishing the interactive chat between an organizationand the user. For example, the system described herein may generate oneor more request prompts based on an identified pattern of customerbehavior. Each of the one or more request prompts may be embedded in anemail correspondence to the user. For example, upon generating an emailcorrespondence to the user regarding a new credit card payment due, thesystem may generate one or more request prompts that may include “CheckBalance,” “Transfer Funds,” “What is my statement balance,” and thelike. Underlying each of the request prompts may be a unique hyperlink.Each hyperlink includes a unique request identifier corresponding to therespective request prompt and a user identifier corresponding to theuser's identification.

Upon a selection of a request prompt, the client device may establish aweb-based communication channel between the client device andorganization. For example, the client device may establish the web-basedcommunication channel by transmitting an HTTP request to a web server.The HTTP request may include information such as the user identifier andthe request identifier. The web server may pass this information to aback-end computing system (e.g., via a call to an applicationprogramming interface (API)) for further processing.

The back-end computing system may parse the API call to identify theuser and the user's request. Based on this information, the back-endcomputing system may switch the communication channel establishedbetween the client device and the organization to a text-message basedcommunication channel. For example, the back-end computing system mayrespond to the user's request via an interactive chat session. Theback-end computing system may transmit a text message (e.g., SMSmessage) to the client device with the client's requested information.The requested information may be specific to the client based on theclient's account with the organization.

The term “user” as used herein includes, for example, a person or entitythat owns a computing device or wireless device; a person or entity thatoperates or utilizes a computing device; or a person or entity that isotherwise associated with a computing device or wireless device. It iscontemplated that the term “user” is not intended to be limiting and mayinclude various examples beyond those described.

FIG. 1 is a block diagram illustrating a computing environment 100,according to one embodiment. Computing environment 100 may include aclient device 102, a third party web server 104, and an organizationcomputing system 106 communicating via network 105. Client device 102may be operated by a user (or customer). For example, client device 102may be a mobile device, a tablet, a desktop computer, or any computingsystem having the capabilities described herein. Client device 102 maybelong to or be provided by a customer, or may be borrowed, rented, orshared. Customers may include individuals such as, for example,subscribers, clients, prospective clients, or customers of an entityassociated with organization computing system 106, such as individualswho have obtained, will obtain, or may obtain a product, service, orconsultation from an entity associated with organization computingsystem 106.

Network 105 may be of any suitable type, including individualconnections via the Internet, such as cellular or Wi-Fi networks. Insome embodiments, network 105 may connect terminals, services, andmobile devices using direct connections, such as radio frequencyidentification (RFID), near-field communication (NFC), Bluetooth™,low-energy Bluetooth™ (BLE), Wi-Fi™ ZigBee™, ambient backscattercommunication (ABC) protocols, USB, WAN, or LAN. Because the informationtransmitted may be personal or confidential, security concerns maydictate one or more of these types of connection be encrypted orotherwise secured. In some embodiments, however, the information beingtransmitted may be less personal, and therefore, the network connectionsmay be selected for convenience over security.

Network 105 may include any type of computer networking arrangement usedto exchange data. For example, network 105 may include any type ofcomputer networking arrangement used to exchange information. Forexample, network 105 may be the Internet, a private data network,virtual private network using a public network and/or other suitableconnection(s) that enables components in computing environment 100 tosend and receiving information between the components of environment100.

Third party web server 104 may include a computer system associated withan entity other than the entity associated with organization computingsystem 106 and customers that perform one or more functions associatedwith the organization computing system 106. For example, third party webserver 104 may be directed to a server hosting an electronic mail(e-mail) web application or website.

Client device 102 may include at least an e-mail client 120. E-mailclient 120 may be representative of a web browser that allows access toa website or a stand-alone application. User of client device 102 mayaccess e-mail client 120 to access functionality of third party webserver 104. User operating client device 102 may communicate overnetwork 105 to request a webpage, for example, from third party webserver 104. For example, client device 102 may be configured to executee-mail client 120 to access an e-mail account managed by third party webserver 104. The content that is displayed to user of client device 102may be transmitted from third party web server 104 to client device 102,and subsequently processed by e-mail client 120 for display through agraphical user interface (GUI) of client device 102.

Organization computing system 106 may be associated with or controlledby an entity, such as a business, corporation, individual partnership,or any other entity that provides one or more of goods, services, andconsultations to individuals such as customers.

Organization computing system 106 may include one or more servers andcomputer systems for performing one or more functions associated withproducts and/or services provided by the organization associated withorganization computing system 106. Organization computing system 106includes a web server 108 and a back-end computing system 110communicating via local network 115.

Web server 108 may include a computer system configured to generate andprovide one or more websites accessible to users or customers, as wellas any other individuals involved in organization computer system's 106normal operations. For example, web server 108 may include a computersystem configured to receive communications from a client device 102 viaa mobile application, a chat program, an instant messaging program, avoice-to-text program, an SMS message, email, or any other type orformat of written or electronic communication. In particular, web server108 may include a computer system configured to receive communicationsfrom a client device 102 via, for example, e-mail client 120 executingon client device 102 or via SMS client 122 executing on client device102.

Web server 108 may have one or more processors 124 and one or more webserver databases 126, which may be any suitable repository of websitedata. Information stored in web server 108 may be accessed (e.g.,retrieved, updated, and/or added to) via local network 115 by one ormore devices of back-end computing system 110. In some embodiments,processor 124 may be used to implement an automated natural languagedialogue system that may interact with a customer via different types ofcommunication channels, such as a website, mobile application, instantmessaging application, SMS message, email, or any other type ofelectronic communication. For example, when receiving an incoming HTTPrequest from email client 120 executing on client device 102, web server108 may parse the HTTP request to identify a customer associated withthe client device 102 (e.g., via a customer identifier) and a requestcontained in the HTTP request (e.g., via a request identifier), andtransmit the customer identifier and request identifier to back-endcomputing system 110 for further processing. In some embodiments, webserver 108 may transmit a web page to client device 102 for display, viaa web browser executing thereon, to confirm receipt of the HTTP request.

Back-end computing system 110 may be configured to communicate with webserver 108 via network 115. For example, based on the HTTP requestreceived by web server 108 from email client 120 of client device 102,web server 108 may transmit one or more parameters to back-end computingsystem 110 via an application programming interface (API) call. The APIcall may include information indicative of a request to initiate aninteractive chat session between client device 102 and back-endcomputing system 110. For example, the API call may include a requestidentifier corresponding to a request selected by a customer of clientdevice 102.

In operation, for example, a user of client device 102 may be promptedwith an email communication from web server 108. The email may includeone or more pre-defined hyperlinks embedded therein. Each of the one ormore pre-defined hyperlinks may be indicative of a respective dialoguerequest. For example, one or more of the pre-defined hyperlinks may bedirected to “Check Balance,” “When is my payment due,” “Transfer funds,”and the like. Upon selecting a pre-defined hyperlink, email client 120submits an HTTP request to web server 108. The HTTP request includes arequest identifier corresponding to the request associated with theselected hyperlink and a user identifier corresponding to the user ofclient device 102. Upon receiving the HTTP request, web server 108 maysubmit an API call to back-end computing system 110 for furtherprocessing.

Back-end computing system 110 may include a call center server 111, atransaction server 112, an API server 114, an NLP device 116, and adialogue management device 118. Call center server 111 may include acomputer system configured to receive, process, and route telephonecalls and other electronic communications between a customer operationclient device 102 and dialogue management device 118. Call center server111 may include one or more processors 144 and one or more call centerdatabases 146, which may be any suitable repository of call center data.Information stored in call center server 111 may be accessed (e.g.,retrieved, updated, and/or added to) via local network 125 and or localnetwork 115 by one or more devices (e.g., dialogue management device118) of back-end computing system 110. In some embodiments, call centerserver processor 144 may be used to implement an interactive voiceresponse (IVR) system that interacts with the customer over the phone.

Transaction server 112 may include a computer system configured toprocess one or more transactions involving an account associated withcustomers, or a request received from customers. In some embodiments,transactions may include, for example, a product/service purchase, aproduct/service return, financial transfer, financial deposit, financialwithdrawal, financial credit, financial debit, dispute request, warrantycoverage request, account balance request, and any other type oftransaction associated with the products and/or services that an entityassociated with organization computing system 106 provides toindividuals, such as customers. Transaction server 112 may include oneor more processors 128 and one or more transaction server databases 130,which may be any suitable repository of transaction data. Informationstored in transaction server 112 may be accessed (e.g., retrieved,updated, added) via local network 125 and/or local network 115 by one ormore devices of organization computing system 106.

Dialogue management device 118 may include one or more computer systemsconfigured to receive and/or compile information from a plurality ofsources, such as web server 108, call center server 111, and transactionserver 112, correlate received and/or compiled information, analyze thecompiled information, arrange the compiled data, generate derivedinformation based on the compiled information, and store the compiledand derived information in a database (e.g., database 150). According tosome embodiments, database 150 may be a database associated with theorganization of organization computing system 106 and/or its relatedentity that stores a variety of information relating to customers,transactions, and business operations. Database 150 may also serve as aback-up storage device and may contain data and information that is alsostored on, for example, databases 130, 136, 140, and 146. Database 150may be accessed by dialogue management device 118. For example, database150 may be used to store records of every interaction, communication,and/or transaction a particular costumer has with organization computingsystem 106 and/or its related entities. Such recording storing aids increating an ever-evolving customer context that allows dialoguemanagement device 118 to provide customized and adaptive dialogue wheninteracting with the customer.

In one example, dialogue management device 118 may receive a request asa result of a user clicking a pre-defined hyperlink embedded in areceived email. In this example, after dialogue management device 118receives the API call from web server 108, dialogue management device118 may parse the API call to extract the customer identifier and therequest identifier from the API call, and generate a command to place ina command queue, as described in detail below.

API server 114 may include a computer system configured to execute oneor more APIs that provide various functionalities related to theoperations of organization computing system 106. In some embodiments,API server 114 may include an API adapter that allows API server 114 tointerface with and utilize enterprise APIs maintained by organizationcomputing system 106 and/or an associated entity that may be housed onother systems or devices. In some embodiments, APIs may providefunctions that include, for example, retrieving customer accountinformation, modifying customer account information, executing atransaction related to an account, scheduling a payment, authenticatinga customer, updating a customer account to opt-in or opt-out ofnotifications, and any other such function related to management ofcustomer profiles and accounts. API server 114 may include one or moreprocessors 134 and one or more API databases 136, which may be anysuitable repository of API information. Information stored in API server114 may be accessed via local network 125 and/or local network 115 byone or more components of organization computing system 106. In someembodiments, API processor 134 may be configured to access, modify, andretrieve customer account information.

Natural language processing (NLP) device 116 may include a computersystem configured to receive and processing incoming dialogue messagesand determine a meaning of the incoming dialogue message. NLP device 124may be configured to receive and execute a command that includes anincoming dialogue message where the command instructs NLP device 116 todetermine the meaning of the incoming dialogue message. NLP device 116may be configured to continuously monitor or intermittently listen forand receive commands from a command queue to determine if there are anynew commands directed to NLP device 116. Upon receiving and processingan incoming dialogue message, NLP device 116 may output the meaning ofan incoming dialogue message in a format that other devices can process.

In one example, the received dialogue message may be the result of auser clicking a pre-defined hyperlink embedded in a received email. Inthis example, after dialogue management device 118 receives the API callfrom web server 108, dialogue management device 118 may parse the APIcall to extract the customer identifier and the request identifier formthe API call, and generate a command to place in the command queue. NLPdevice 116 may identify that a new command is directed to NLP device116, and may subsequently respond to the user's request. In a particularexample, a user may select a hyperlink labeled “Check my balance.” Inresponse to the user selecting the hyperlink, email client 120 maytransmit an HTTP request to web server 108. Web server 108 may parse theHTTP request to identify a request identifier and a user identifiercontained therein. Web server 108 may pass the request identifier anduser identifier to back-end computing system 110 via an API call.Dialogue management device 118 may identify the request identifier anduser identifier in the API call, and generate a command to be placed inan event queue for NLP device 116. Upon determining that a command isdirected for NLP device 116, NLP device 116 may parse the request andgenerate a response to be transmitted to the user via a text message.

In some embodiments, dialogue management system 118 may receive adialogue message from the user that is not in the form of an API call.In some embodiments, the dialogue message may be in response to aclarification question submitted by organization computing device.Dialogue management system 118 may place the dialogue message in acommand queue, accessible by NLP device 116. NLP device may identifythat a new command is directed to NLP device 116, and may generate aresponse to the user's dialogue message. For example, NLP device 116 maygenerate a message to be transmitted to user, to invite the user tosupply further information.

NLP device 116 may include one or more processors 138 and one or moreNLP databases 140. Information stored in NLP device 116 may be accessedvia local network 115 and/or local network 125 by one or more componentsof organization computing system 106. In some embodiments, NLP processor140 may be used to implement an NLP system that may determine themeaning behind a string of text and convert it to a form that can beunderstood by other devices.

Each of local network 115 and local network 125 may comprise any type ofcomputer networking arrangement used to exchange data in a localizedarea, such as Wi-Fi, Bluetooth™ Ethernet, and other suitable networkconnections that enable components of organization computing system 106to interact with one another and to connect to network 115 and/ornetwork 125 for interacting with components in computing environment100. In some embodiments, local network 115 and/or local network 125 mayinclude an interface for communicating with or linking to network 105.In some embodiments, components of organization computing system 100 maycommunicate via network 105, without a separate local network 115 and/ornetwork 125.

FIG. 2 is a block diagram illustrating dialogue management device 118 inmore detail, according to one embodiment. As illustrated, dialoguemanagement device 118 includes a processor 204, a memory 206, a storage208, and a network interface 210. In some embodiments, dialoguemanagement device 118 may be coupled to one or more I/O device(s) 222.

In some embodiments, dialogue management device 118 may be incommunication with database 150. Database 150 may store information toenable dialogue management device 118 to perform one or more of theprocesses and functionalities associated with the disclosed embodiments.Database 150 may include stored data relating to a customer profile andcustomer accounts, such as, for example, customer identificationinformation (e.g., name, age, sex, birthday, address, VIP status, keycustomer status, preferences, preferred language, vehicle(s) owned,greeting name, channel, talking points, bank accounts, mortgage loanaccounts, car loan accounts, account numbers, authorized usersassociated with one or more accounts, account balances, account paymentinformation, and any other information that may be related to a user'saccount). Database 150 may store customer interaction data that includesrecords of previous customer service interactions with a customer via awebsite, SMS message, a chat program, a mobile application, an IVRsystem, or notations taken after speaking with a customer service agent.Database 150 may also include information about business transactionsbetween organization computing system (or its related entities) and acustomer that may be obtained from transaction server 112. Database 150may also include customer feedback data, such as an indication ofwhether an automated interaction with a customer was successful, onlinesurveys filled out by a customer, surveys answered by a customerfollowing previous interaction to the company, digital feedback providedthrough websites or mobile application associated with the organization,and the like.

Processor 204 may include one or more of a microprocessor,microcontroller, digital processor, co-processor, or the like, orcombinations thereof executing stored instructions and operating uponstored data. Processor 204 is included to be representative of a singleprocessor, multiple processors, a single processor having multipleprocessing cores, and the like.

Network interface 210 may be any type of network communications enablingdialogue management device 118 to communicate externally via one or moreof local network 125, local network 115, and/or network 105. In oneexample, network interface 210 may allow dialogue management device 118to communicate locally with one or more components of back-end computingsystem 110 and/or web server 108. In one example, network interface 210may allow dialogue management device 118 to communicate externally withclient device 102.

Storage 208 may be, for example, a disk storage device. Although shownas a single unit, storage 208 may be a combination of fixed and/orremovable storage devices, such as fixed disk drives, removable memorycards, optical storage, network attached storage (NAS), storage areanetwork (SAN), and the like.

Memory 206 may be representative of any suitable memory device such asvolatile or non-volatile memory, random access memory (RAM), read onlymemory (ROM), and the like. Memory 206 may include instructions thatenable processor 204 to execute one or more applications, such as serverapplications, network communication processes, and the like. Memory 206may include operating system 216, event queue 218, command queue 220,and hyperlink agent 221.

Event queue 218 may be configured to temporarily store queued events.Command queue 220 may be configured to temporarily store queuedcommands. Processor 204 may receive events from event queue 218, and inresponse to processing the event, generate one or more commands to beoutput to command queue 220. In some embodiments, dialogue managementdevice 118 may place commands in command queue 220 in an order they aregenerated. Each command may be designated to be executed by one or moredevices, such as, for example, web server 108, call center server 111,transaction server 112, API server 114, and/or NLP device 116. Each suchdevice may continuously or intermittently monitor command queue 220 todetect one or more commands that are designated to be executed by themonitoring device, and may access pertinent commands. Event queue 218may receive one or more events from other devices, such as, for example,client device 102, web server 108, call center server 111, transactionserver 112, API server 114, and/or NLP device 116.

Hyperlink agent 221 may be configured to generate one or more hyperlinksto be embedded in an email correspondence to one or more users. Forexample, hyperlink agent 221 may generate one or more hyperlinksspecific to a particular user based on user-specific informationcontained in database 150. Each hyperlink generated by hyperlink agent221 may be directed to a particular request. Such requests may include,for example, retrieving customer information (e.g., retrieve an accountbalance), performing an account action, executing an opt-in/opt-outcommand, and the like.

While dialogue management device 118 has been described as one form forimplementing one or more techniques described herein, those havingordinary skill in the art will appreciate that other, functionallyequivalent techniques may be employed.

FIG. 3 is a flow diagram illustrating an exemplary method of generatingone or more hyperlinks, according to one embodiment. Method 300 beginsat step 302. At step 302, dialogue management device 118 generates oneor more hyperlinks to be embedded (or included) in an emailcorrespondence to a customer (e.g., a user operating client device 102).An example email correspondence may include a context, e.g. anotification, an offer or other communication tailored to a customer. Insome embodiments, an example email correspondence may be generated toinclude information relevant to the context and particular to acustomer, e.g., a due date for an upcoming payment, payment amount, etc.In some embodiments, the one or more hyperlinks may be automaticallygenerated based on the context, and may include requests or queriesrelevant to the context. For example, hyperlink agent 221 may generateone or more hyperlinks to be embedded in the email correspondence to thecustomer based on information associated with the customer and thecontext of the email correspondence. In some embodiments, the one ormore hyperlinks may be generated based on anticipated requests orqueries learned to be relevant to a context of the email correspondenceto aid in customer action concerning the context. The anticipatedrequests may be learned based on past interactions with the customer,and/or based on historical interactions with a plurality of customers.The anticipated requests may be generated based on one or more machinelearning models trained on historical data across a plurality ofcustomers. The requests or queries, via the hyperlink, may serve toinitiate an interactive chat in an alternative communication channel, asdescribed elsewhere herein. Step 302 includes substeps 308-312.

At step 308, dialogue management device 118 may identify one or morepatterns of behavior associated with the user. In some embodiments,hyperlink agent 221 may query database 150 to identify one or morerecorded customer service interactions between the customer andorganization computing system 106. For example, hyperlink agent 221 mayparse the one or more recorded customer service interactions to identifya pattern of behavior of the user. In one example, hyperlink agent 221may identify that customer emails the organization to confirm thatorganization has received their monthly payment. In another example,hyperlink agent 221 may identify that a customer calls the organizationprior to transferring funds among accounts.

In some embodiments, hyperlink agent 221 may query database 150 toidentify one or more characteristics of the user's account with theorganization. In one example, hyperlink agent 221 may identify that auser's payment is due the end of the month. In one example, hyperlinkagent 221 may identify that a user is interested in a credit cardoffered by the organization via user's browsing history.

At step 310, dialogue management device 118 may embed a requestidentifier in the generated hyperlink. The request identifier that isincluded in the request's underlying hyperlink may be associated with arequest or query displayed to the user in the email correspondence. Therequest identifier may be a unique identifier, such that dialoguemanagement device 118 can easily determine the user's request uponreceiving the request identifier. In some embodiments, the requestidentifier may be a pre-generated identifier that may be used acrossvarious customers of organization. Hyperlink agent 221 may store eachrequest identifier in database 150, such that, when hyperlink agent 221receives the request identifier, hyperlink agent 221 may query database150 to determine the request associated with the request identifier.

At step 312, dialogue management device 118 may embed a user identifierin the generated hyperlink. For example, hyperlink agent 221 mayassociate a respective user with a user identifier that is included inthe request's underlying hyperlink. The user identifier may be a uniqueidentifier, such that dialogue management device 118 can easilydetermine the user's identity upon receiving the user identifier.Hyperlink agent 221 may store each user identifier in database 150, suchthat, when dialogue management device 118 receives the user identifier,dialogue management device 118 may query database 150 to determine therequest associated with the request identifier. In some embodiments,rather than generating the user identifier, hyperlink agent 221 mayquery database 150 to determine if there exists a user identifiergenerated for the user. If the user identifier for the customer isalready generated, hyperlink agent 221 may use the stored useridentifier.

Accordingly, hyperlink agent 211 may generate a unique hyperlink foreach request, such that each unique hyperlink corresponds to a uniquerequest. Further, in some embodiments, each unique hyperlink includes atleast the unique request identifier and the unique user identifier, suchthat dialogue management device 118 may subsequently identify thecustomer and their request.

At step 304, dialogue management device 118 may create a label for eachhyperlink. In some embodiments, hyperlink agent 118 may create thelabel, such that each hyperlink takes the form of an actionable buttonwithin the email. For example, to submit a request to organizationcomputer system 108, a user may click a button directed to the user'srequest or question. In one example, the user may submit the request byselecting a button labeled “What's my checking account balance” in theemail. The “what's my checking account balance” label may be determinedto be relevant to the context of the email correspondence (e.g., creditcard payment due), so as to facilitate a customer's action regarding theemail correspondence, for example.

At step 306, dialogue management device 118 may transmit the one or morehyperlinks to the remote client device. Dialogue management device 118may include the one or more hyperlinks in an email to be transmitted tothe user. In one example, in which a context of an email correspondenceinclude notification of an upcoming credit card bill, dialoguemanagement device 118 may embed a first hyperlink directed to a balancecheck request and a second hyperlink directed to a payment request in anemail correspondence to the user regarding the user's upcoming creditcard bill. As described elsewhere herein, upon selection of a hyperlink,a user may be directed to an alternative communication channel as partof an interactive chat to receive an answer or response to a requestrepresented in the hyperlink. The interactive chat may be part of an SMSor text message dialogue and may be with an intelligent automatedassistant as described in U.S. patent application Ser. No. 15/665,960filed Aug. 1, 2017 titled “Systems and Methods for Providing AutomatedNatural Language Dialogue with Customers,” the entirety of the contentsof which are expressly incorporated herein.

In some embodiments, a user or customer may be enrolled orpre-registered (or otherwise configured) to communicate with anassistant (live or automated) via an SMS channel, as similarly describedin U.S. patent application Ser. No. 15/916,521 filed Mar. 9, 2018,titled “Systems and Methods for Controlling Enrollment and SecurePersistent SMS Texting Account Servicing with an Intelligent Assistant,”the entirety of the contents of which are expressly incorporated herein.In some embodiments, where the user or customer may not yet haveconsented to communicate with text or may not otherwise be enrolled orregistered to communication with an assistant via an SMS channel, theemail transmitted to user with the one or more hyperlinks includedtherein includes a request, consent or authorization to enable theorganization to contact or interact with the user via text message. Forexample, the email transmitted to the user may include a statement thatselecting one of the hyperlinks corresponds to the user implicitlygranting organization computing system 106 authorization to contact uservia text message.

FIG. 4 is a flow diagram illustrating a method 400 for establishing aninteractive chat session (e.g., initiating an interactive chat dialogue)via a hypertext transfer protocol (HTTP) request, according to oneembodiment. Method 400 begins at step 402. At step 402, client device102 may transmit an HTTP request to organization computing system 106.For example, email client 120 executing on client device 102 maytransmit the HTTP request to web server 108. Email client 120 maytransmit the HTTP request to web server 108, upon detecting that user ofclient device 102 has acted upon one or more hyperlinks embedded in anemail communicated from organization computing system 106 to clientdevice 102. For example, organization computing system 106 may generatean email correspondence that includes one or more hyperlinks embeddedtherein. The email correspondence may be transmitted to third party webserver 104 that manages the email account of the user. Third party webserver 104 may transmit the email correspondence to client device 102via email client 120 executing thereon. In some embodiments, theoperation of transmitting the HTTP request to web server 108 mayestablish a communication channel between user and organization. Forexample, transmitting the HTTP request to web server 108 may establish aweb-based communication channel between client device 102 andorganization computing system 106.

At step 404, web server 108 receives the HTTP request from client device102. At step 406, web server 108 generates an API call to be transmittedto back-end computing system 110 based on the received HTTP request. Webserver 108 may parse the HTTP request to identify one or more parameterscontained therein. For example, web server 108 may parse the HTTPrequest to identify at least a user identifier and a request identifiercontained therein. The user identifier may correspond to the user (orcustomer) associated with client device 102. The request identifier maycorrespond to the selected request, represented by the underlyinghyperlink. At step 408, web server 108 transmits the API call toback-end computing system 110.

At step 410, back-end computing system 110 may receive the one or moreparameters included in the API call from web server 108. In someembodiments, passing the API call from webserver 108 to back-endcomputing system 110 may initiate or be part of a switch of thecommunication channel established between organization computing system106 and client device 102 from a web-based communication channel to atext message-based communication channel.

At step 412, back-end computing system 110 may parse the one or moreparameters to identify the user identifier and the request identifiercontained therein. At step 414, back-end computing system 110 mayassociate the identified user identifier to a user account. For example,dialogue management device 118 may query database 150 to determine theuser account to which the user identifier corresponds. At step 416,back-end computing system 110 may associate the identified requestidentifier to a pre-defined request. For example, dialogue managementdevice 118 may query database 150 to determine the pre-defined requestto which the request identifier corresponds.

At step 418, back-end computing system 110 may generate a dialogueresponse to the request. Back-end computing system 110 may generate aresponse to the request based on information associated with theidentified user request. For example, responsive to receiving a requestto check the user's account balance, back-end computing system 110 mayidentify the current balance of user's account, and generate a messagethat includes “Your account balance is $100.” In some embodiments, themessage may include further prompts for the user. For example, themessage may include “Your account balance is $100. Would you like tomake a deposit?” As such, the message generated by back-end computingsystem 110 may invite the user to respond to the prompt.

At step 420, back-end computing system 110 may transmit the message tothe client via a text message-based medium or channel. In someembodiments, back-end computing system 110 may query database 150 toidentify a telephone number associated with the user account. Forexample, back-end computing system 110 may transmit the message to SMSclient 122 executing on client device 102 via an SMS-based text messagebased on the identified telephone number. Back-end computing system 110transmitting the message to client device 102 may establish aninteractive chat dialogue between organization computing system 106 andclient device 102. As stated above, in some embodiments, the message mayinclude a further prompt for the user. As such, user may respond to theprompt included in the message from organization computing system 106via text message. Accordingly, in response to the message “Your accountbalance is $100. Would you like to make a deposit?” the user may respond“No” via SMS message.

At step 422, client device 102 may receive the text message fromback-end computing system 110. For example, client device 102 mayreceive the text message via SMS client 122 executing thereon. In someembodiments, the user may further correspond with organization computingsystem 106 via the text message-based communication channel. Forexample, at some point after receiving the message from back-endcomputing system 110, client may transmit another request toorganization computing system 106 via text message. As such, a chatsession established for the interactive chat dialogue between clientdevice 102 and organization computing system 106 may be static.

Although one or more embodiments disclosed herein describe client device102 receiving an email with one or more hyperlinks contained therein,sending the HTTP request to web server 108, and subsequently receiving atext message from back end computing system 110, those skilled in theart will readily understand that the device receiving the email andsending the HTTP request may be different from the device receiving thetext message response. For example, those skilled in the art maycontemplate a scenario in which a user may access an email from theuser's desktop computer, and subsequently, receiving a text message fromback end computing system 110 via their mobile device or tablet.

FIG. 5A is a block diagram illustrating an exemplary systemfunctionality diagram 500 for a system establishing an interactive chatsession between a client device and an organization, according to oneembodiment. The functionality illustrated in FIG. 5A may be executed byone or more components of computing system 100. FIG. 6 is a flow diagramillustrating a method 600 for establishing the interactive chat sessionbetween the client device and the organization, according to oneembodiment. The one or more steps discussed in conjunction with FIG. 6may correspond to the system functionality diagram 500 illustrated inFIG. 5A.

As illustrated in FIG. 5A, client device 102 may submit an HTTP requestat block 502 to web server 108. The HTTP request may be the result ofuser of client device 102 selecting an actionable hyperlink embedded inan email correspondence from organization computing system 106. Forexample, the HTTP request 502 may correspond to user selecting apre-defined request included in the received email correspondence.

At 504 (e.g., block 602 of FIG. 6), back-end computing system 118 mayreceive an API call from web server 108. For example, web server 108 maygenerate an API call to be transmitted to back-end computing system 110.In some embodiments, in operation, web server 108 may parse the HTTPrequest to identify at least a user identifier and a request identifiercontained therein. The user identifier may correspond to the user (orcustomer) associated with client device 102. The request identifier maycorrespond to the selected request, represented by the underlyinghyperlink.

As shown in FIGS. 5A and 6, at blocks 504 and 606, back-end computingsystem 110 may generate a first event to be placed in event queue 218 inresponse to receiving the API call from web server 108. For example,back-end computing system 110 may parse the API call to determine atleast the request identifier and the user identifier contained therein.Back-end computing system 110 may generate the first event based on thedetermined request identifier and the user identifier. Accordingly, thefirst event may be configured to notify dialogue management device 118,or other components of back-end computing system, the identity of theuser and the request submitted by the user. For example, the first eventmay include the request submitted by the user, the identity of the usersubmitting the request, the account information associated with theuser, and the like. After the first event is created, back-end computingsystem 110 may place the first event in event queue 218. For example,event queue 218 may be configured to temporarily store one or moreevents for subsequent processing by dialogue management device 118.

As illustrated above in conjunction with FIG. 2, event queue 218 andcommand queue 220 may be one or more components of dialogue managementdevice 118. In some embodiments, both event queue 218 and command queue220 may be one or more components of a device other than dialoguemanagement device 118. For example, those skilled in the art willappreciate that event queue 218 and command queue 220 may be one or morecomponents maintained on a cloud server, accessible by, for example,dialogue management device 118.

In some embodiments, dialogue management device 118 may continuously (orintermittently) monitor event queue 218 for events posted therein. Atblocks 506 (FIG. 5A) and 608 (FIG. 6), in response to detecting an event(e.g., the first event) in event queue 218, dialogue management device118 may receive the event from event queue 218. In some embodiments, theuser context may be derived using the user identifier included in thefirst event. For example, dialogue management device 118 may associatethe user identifier with a given user and their user information that isstored in database 150. In some embodiments, the user information mayinclude one or more of account types, account statuses, transactionhistory, conversation history, people models, an estimate of usersentiment, user goals, user social media information, and the like. Theuser context may allow back-end computing system 110 to adapt and tailorits responses to a particular customer based on the identified usercontext. In some embodiments, the user context may be updated each timedialogue management device 118 receives a new event from event queue218.

At blocks 508 (FIG. 5A) and 610 (FIG. 6), dialogue management device 118may generate a first command to be placed in command queue 220. In someembodiments, dialogue management device 118 may generate a command basedon the processed event, the customer context, and the identified requestassociated with the request identifier. In some embodiments, upongenerating a command, dialogue management device 118 may identify acomponent that may subsequently execute the command. For example,dialogue management device 118 may determine whether one or more of APIserver 114, NLP device 116, or communication interface 501 maysubsequently execute the command.

At blocks 510, 512 (FIG. 5A) and 612 (FIG. 6), API server 114 mayreceive the first command from command queue 220, execute the firstcommand, and generate a second event to be placed in event queue 218. Insome embodiments, API server 114 may continuously or intermittentlymonitor command queue 220 to detect new commands. Upon receiving acommand, API server 114 may perform one or more functions associatedwith the command. For example, based on the request contained in thecommand, API server 114 may call up an API stored locally or remotely onanother device to retrieve user account information (e.g., retrieveaccount balance), perform an account action (e.g., make a payment on acustomer account), authenticate a customer (e.g., verify customercredentials), and the like. Accordingly, in some embodiments, the secondevent may represent a retrieved account balance, an acknowledgement ofthe performance of an account action, etc. Generally, the second eventmay represent an answer or response to the user's request selection.

At blocks 514 (FIG. 5A) and 614 (FIG. 6), dialogue management device 118may receive the second event from event queue 218 in response todetecting the second event placed therein. At blocks 516 (FIG. 5A) and616 (FIG. 6), dialogue management device 118 may, in response toprocessing the second event, generate a second command to be placed incommand queue 220. In some embodiments, dialogue management device 118may generate the second command based on the processed second event andthe user context.

At blocks 518 and 520, communication interface 501 may receive andexecute the second command, which may cause communication interface 501to establish an interactive chat or chat session between client device102 and organization computing system 106. For example, executing thesecond command may cause communication interface to transmit (via textmessage) a response dialogue to client device 102, thereby switching thecommunication channel between client device 102 and organizationcomputing system 106 from a web-based communication channel to a textmessage-based communication channel. In some embodiments, communicationinterface 501 may continuously or intermittently monitor command queue220 for new commands, and may receive the second command in response todetecting the second command posted to event queue 220. The responsedialogue may include the response to the user's selected request. Forexample, in response to the request to “Check Balance,” the responsedialogue may include the user's account balance.

In some embodiments, communication interface 501 may be a standalonecomponent having some or all elements of dialogue management device 118,as illustrated in FIG. 2. In some embodiments, communication interface501 may be integrated into dialogue management device 118 (e.g., as anI/O device 212). In some embodiments, communication interface 501 may beintegrated into another component of organization computing system 106,such as, for example, web server 108, call center server 111,transaction server 112, API server 114, or NLP server 116.

FIG. 5B is a block diagram illustrating an exemplary systemfunctionality diagram 550 for a system establishing an interactive chator chat session between a client device and an organization, accordingto one embodiment. The functionality illustrated in FIG. 5B may beexecuted by one or more components of computing system 100. FIG. 7 is aflow diagram illustrating a method 700 for establishing the interactivechat session between the client device and the organization, accordingto one embodiment. The one or more steps discussed in conjunction withFIG. 7 may correspond to the system functionality diagram 550illustrated in FIG. 5B.

As illustrated in FIG. 5B, client device 102 may submit an HTTP requestat block 552 to web server 108. The HTTP request may be the result ofuser of client device 102 selecting an actionable hyperlink embedded inan email correspondence from organization computing system 106. Forexample, the HTTP request may correspond to user selecting a pre-definedrequest included in the received email correspondence.

At blocks 554 (FIG. 5B) and 702 (FIG. 7), back-end computing system 118may receive an API call from web server 108. For example, web server 108may generate an API call to be transmitted to back-end computing system118. In some embodiments, in operation, web server 108 may parse theHTTP request to identify at least a user identifier and a requestidentifier contained therein. The user identifier may correspond to theuser (or customer) associated with client device 102. The requestidentifier may correspond to the selected request, represented by theunderlying hyperlink.

As shown in FIGS. 5B and 7, at blocks 554 (FIG. 5B) and 706 (FIG. 7),back-end computing system 110 may generate a first event to be placed inevent queue 218 in response to receiving the API call from web server108. For example, back-end computing system 110 may parse the API callto identify at least the request identifier and the user identifiercontained therein. Back-end computing system 110 may generate the firstevent based on the identifier request identifier and the useridentifier. Accordingly, the first event may be configured to notifydialogue management device 118, or other components of back-endcomputing system, the identity of the user and the request submitted bythe user. For example, the first event may include the request submittedby the user, the identity of the user submitting the request, theaccount information associated with the user, and the like. After thefirst event is created, back-end computing system 110 may place thefirst event in event queue 218. For example, event queue 218 may beconfigured to temporarily store one or more events for subsequentprocessing by dialogue management device 118.

In some embodiments, dialogue management device 118 may continuously (orintermittently) monitor event queue 218 for events posted therein. Atblocks 556 (FIG. 5B) and 708 (FIG. 7), in response to detecting an event(e.g., the first event) in event queue 218, dialogue management device118 may receive the event from event queue 218. In some embodiments, auser context may be derived using the user identifier included in thefirst event. For example, dialogue management device 118 may associatethe user identifier with a given user and their user information that isstored in database 150.

At blocks 558 and 710, dialogue management device 118 may generate afirst command to be placed in command queue 220. In some embodiments,dialogue management device 118 may generate a command based on theprocessed event, the customer context, and the identified requestassociated with the request identifier. In some embodiments, upongenerating a command, dialogue management device 118 may identify acomponent that may subsequently execute the command. For example,dialogue management device 118 may determine whether one or more of APIserver 114, NLP device 116, or communication interface 501 maysubsequently execute the command. For example, dialogue managementdevice 118 may determine that further information is needed from user ofclient device 102 to process the user's request. An example situationmay be one in which user requests an account balance but has multipleaccounts with organization computing system 106. Accordingly,clarification from user of client device 102 may be needed.

At blocks 560 (FIG. 5B), 562 (FIG. 5B), and 710 (FIG. 7) communicationinterface 501 may receive and execute the first command, which may causecommunication interface 501 to establish an interactive chat sessionbetween client device 102 and organization computing system 106. Forexample, executing the second command may cause communication interfaceto transmit (via text message) a response dialogue to client device 102,thereby resulting in a switch of the communication channel betweenclient device 102 and organization computing system 106 from a web-basedcommunication channel to a text message-based communication channel. Insome embodiments, communication interface 501 may continuously orintermittently monitor command queue 220 for new commands, and mayreceive the second command in response to detecting the second commandposted to event queue 220. The response dialogue may include aclarification request to user. For example, in response to the requestto “Check Balance,” the response dialogue may include the clarificationrequest: “Why account would you like me to check the balance of? AccountA or Account B?”

At blocks 566 (FIG. 5B), and 712 (FIG. 7), back-end computing system maygenerate a second event to be placed in event queue 218 in response toreceiving a customer dialogue message via text message (block 564 ofFIG. 5B). In some embodiments, the customer dialogue message may be sentto web server 108, and subsequently transmitted to event queue 218. Insome embodiments, the customer dialogue message may be sent directlyfrom client device 102 to event queue 218. In some embodiments, thecustomer dialogue message may be transmitted to dialogue managementdevice 118, and subsequently transmitted from dialogue management device118 to event queue 218. The customer dialogue message may includeinformation associated with the clarification request transmitted fromcommunication interface 501 to client device 102.

In some embodiments, dialogue management device 118 may continuously orintermittently monitor event queue 218. At blocks 568 (FIG. 5B) and 714(FIG. 7) in response to detecting an event (e.g., the second event) inevent queue 218, the event may be received at dialogue management device118. At blocks 570 (FIG. 5B) and 716 (FIG. 7), dialogue managementdevice 118 may, in response to processing the second event, generate asecond command to be placed in command queue 220. In some embodiments,dialogue management device 118 may generate the command based on theprocessed event, clarification provided by the user, and customercontext. In some embodiments, when dialogue management device 118generates a command, such as the second command, dialogue managementdevice 118 may determine an entity that will execute the command. Forexample, in the embodiment discussed in conjunction with FIGS. 5B and 7,dialogue management device 118 may determine that the second command isto be executed by NLP device 116 in order to determining the meaning ofincoming customer dialogue message.

At blocks 572 (FIG. 5B), 574 (FIG. 5B), and 718 (FIG. 7), NLP device 116may receive the second command from command queue 220. According to someembodiments, NLP device 116 may continuously or intermittently monitorcommand queue 220 to detect new commands and, upon detecting a newcommand, may receive the command from command queue 220. Upon receivinga command, NLP device 116 may perform various functions, depending onthe nature of the command. For example, in some embodiments, NLP device116 may determine the meaning of an incoming dialogue message byutilizing one or more artificial intelligence techniques. Suchartificial intelligence techniques may include, but are not limited to,intent classification, named entity recognition, sentiment analysis,relation extraction, semantic role labeling, question analysis, rulesextraction and discovery, and story understanding.

In some embodiments, NLP device 116 may perform natural languagegeneration in response to receiving a command. In some embodiments, NLPdevice 116 may perform natural language processing by utilizing one ormore artificial intelligence techniques. Such artificial intelligencetechniques may include, but are not limited to, content determination,discourse structuring, referring expression generation, lexicalization,linguistic realization, explanation generation. In the exemplaryembodiment discussed in conjunction with FIGS. 5B and 7, NLP device 116may determine the meaning of the incoming customer dialogue message andconvert it to a form that may be processed by dialogue management device118. Accordingly, dialogue management device 118 may generate a thirdevent that represents a determined meaning of the incoming customerdialogue message. NLP device 124 may transmit the third event to eventqueue 218 (574 of FIG. 5B; 718 of FIG. 7).

At blocks 576 (FIG. 5B) and 720 (FIG. 7), dialogue management device 118may receive the third event from event queue 218, in response todetecting the third event, according to one or more operations describedabove. At blocks 578 (FIG. 5B) and 722 (FIG. 7), dialogue managementdevice 118 may, in response to processing the third event, generate athird command to be placed in command queue 220. According to someembodiments, dialogue management device 120 may generate the thirdcommand based at least on the processed event and customer context. Forexample, the third event may represent the user's dialogue message inresponse to the clarification message. Accordingly the third event mayread: “Check balance for Account A.”

At blocks 580 (FIG. 5B) and 724 (FIG. 7), API server 114 may receive thethird command from command queue 220, execute the command, and generatea fourth event to be placed in event queue 218 (582 of FIG. 5B).According to some embodiments, API server 114 may continuously orintermittently monitor command queue 220 to detect new commands. Upondetecting a new command in command queue 220, API server 114 may receivethe command from command queue 220. Upon receiving a command, API server114 may perform various functions, depending on the nature of thecommand. For example, in some embodiments, API server 114 may call up anAPI stored locally or remotely on another device, to retrieve customerinformation (e.g., retrieve an account balance), perform an accountaction, or execute an opt-in/opt-out command. Accordingly, continuingwith the above example, the fourth event may include the account balancefor Account A.

At blocks 584 (FIG. 5B) and 726 (FIG. 7), dialogue management device 118may receive the fourth event from event queue 218 in response todetecting the fourth event, according to one or more operationsdiscussed above. At blocks 586 (FIG. 5B) and 728 (FIG. 7), dialoguemanagement device 118 may, in response to processing the fourth event,generate a fourth command to be placed in command queue 220. Accordingto some embodiments, dialogue management device 118 may generate thefourth command based on at least the processed fourth event and thecustomer context. In some embodiments, dialogue management device 118may also generate a response dialogue message in response to processingthe fourth event. In some embodiments, dialogue management device 118may receive a response dialogue message as an event produced by NLPdevice 116. In some embodiments, the fourth command may represent acommand or instructions to communication interface 501 to transmit theresponse dialogue message to client device 102.

At blocks 588 (FIG. 5B) and 590 (FIG. 5B), communication interface 501may receive and execute the fourth command, which may causecommunication interface 501 to continue the interactive chat sessionbetween client device 102 and organization computing system 106. Forexample, executing the second command may cause communication interfaceto transmit (via text message) a response dialogue to client device 102.In some embodiments, communication interface 501 may continuously orintermittently monitor command queue 220 for new commands, and mayreceive the second command in response to detecting the second commandposted to event queue 220. The response dialogue may include theresponse to the user's selected request. For example, in response to therequest to “Check Balance for Account A” (i.e., the clarificationresponse), the response dialogue may include the user's account balancefor Account A.

FIG. 8 is a block diagram 800 illustrating one or more screenshots of aclient device (e.g., client device 102), according to one embodiment.Block diagram includes client device 802. Client device 802 has a screen804. In one embodiment, captured on screen 804 is a screenshot 806 ofuser of client device 802 navigating user's email account. Asillustrated, screenshot 802 includes an email message 808. Email message808 may be generated and transmitted from organization computing system106 to client device 102 via, for example, third party web server 104.As shown, email message 808 includes one or more pre-defined dialoguerequest prompts 810-816 embedded therein. In some embodiments, therequest prompts may be relevant to the context of the email message 808,as described above. Each dialogue request prompt 810-816 includes anunderlying hyperlink generated by organization computing system 106.Each underlying hyperlink may include a user identifier corresponding touser of client device 802 and a request identifier corresponding to thedialogue request prompt. Upon selection of a dialogue request prompt810-816 (e.g., upon selecting dialogue request prompt 810), clientdevice 802 transmits an HTTP request to organization computing system106 for subsequent processing.

In another embodiment, captured on screen 804 is screenshot 856 ofclient device 802, executing SMS client 122. Screenshot 856 illustratesan interactive chat sessions established between client device 802 andorganization computing system 106. For example, upon selecting dialoguerequest prompt 810, organization computing system 106 may transmit atext message 860 to client device 802 in response to user's request. Asillustrated, text message 860 may include a further question directed tothe user. In this example, the further question is “Would you like tomake a payment?” In response, user, via client device 802, may submit atext message 862 back to back-end computing system that recites “Notnow. Thx.” Organization computing system 106 may confirm the response bytransmitting a text message 864 that recites “Ok.” As such, the initialweb-based communication channel established between organizationcomputing system 106 and client device 802 has switched to a textmessage-based communication channel.

While the foregoing is directed to embodiments described herein, otherand further embodiments may be devised without departing from the basicscope thereof. For example, aspects of the present disclosure may beimplemented in hardware or software or a combination of hardware andsoftware. One embodiment described herein may be implemented as aprogram product for use with a computer system. The program(s) of theprogram product define functions of the embodiments (including themethods described herein) and can be contained on a variety ofcomputer-readable storage media. Illustrative computer-readable storagemedia include, but are not limited to: (i) non-writable storage media(e.g., read-only memory (ROM) devices within a computer, such as CD-ROMdisks readably by a CD-ROM drive, flash memory, ROM chips, or any typeof solid-state non-volatile memory) on which information is permanentlystored; and (ii) writable storage media (e.g., floppy disks within adiskette drive or hard-disk drive or any type of solid staterandom-access memory) on which alterable information is stored. Suchcomputer-readable storage media, when carrying computer-readableinstructions that direct the functions of the disclosed embodiments, areembodiments of the present disclosure.

It will be appreciated to those skilled in the art that the precedingexamples are exemplary and not limiting. It is intended that allpermutations, enhancements, equivalents, and improvements thereto areapparent to those skilled in the art upon a reading of the specificationand a study of the drawings are included within the true spirit andscope of the present disclosure. It is therefore intended that thefollowing appended claims include all such modifications, permutations,and equivalents as fall within the true spirit and scope of theseteachings.

What is claimed:
 1. A method of generating a response to a hypertexttransfer protocol (HTTP) request, comprising: receiving, by a web serverof an organization computing system, the HTTP request from a web clientexecuting on a remote client device, wherein the HTTP request istriggered by a selection of a dialogue request embedded in an electronicmail message; transmitting an application programming interface (API)call from the web server of the organization computing system to aback-end computing system of the organization computing system based oninformation included in the HTTP request; parsing, by the back-endcomputing system, the API call to identify a user identifiercorresponding to a user associated with the remote client device and arequest identifier corresponding to the selected dialogue requestembedded in the electronic mail message; determining, by the back-endcomputing system, the user to which the user identifier corresponds;determining, by the back-end computing system, the dialogue request towhich the request identifier corresponds; generating an electronicmessage comprising a response to the dialogue request; and transmittingthe electronic message to a client application executing on the remoteclient device.
 2. The method of claim 1, further comprising:establishing a static communication channel between the web server andthe remote client device via the client application.
 3. The method ofclaim 1, further comprising: transmitting, by the web server, a web pageto the web client for display, upon receiving the HTTP request from theremote client device.
 4. The method of claim 1, wherein determining auser to which the user identifier corresponds, comprises: querying adatabase with the user identifier to identify a user account to whichthe user identifier corresponds.
 5. The method of claim 4, wherein theuser account comprises a telephone number of a remote client deviceassociated with the user.
 6. The method of claim 5, wherein the clientapplication is a text message client application and transmitting theelectronic message to the client application executing on the remoteclient device, comprises: identifying the telephone number of the remoteclient device associated with the user; and addressing the electronicmessage to the telephone number of the remote client device.
 7. Themethod of claim 1, further comprising: receiving, by the back-endcomputing system, an additional electronic message from the remoteclient device in response to the electronic message; identifying anadditional request contained in the additional electronic message;generating a reply electronic message comprising an additional responseto the additional request; and transmitting the reply electronic messageto the client application executing on the remote client device.
 8. Themethod of claim 7, wherein the additional request is unrelated to therequest.
 9. A method of generating a response to a hypertext transferprotocol (HTTP) request, comprising: receiving, by a web server of anorganization computing system, the HTTP request from a web clientexecuting on a remote client device, wherein the HTTP request istriggered by a selection of a dialogue request embedded in an electronicmail message; transmitting an application programming interface (API)call from the web server of the organization computing system to aback-end computing system of the organization computing system based oninformation included in the HTTP request; parsing, by the back-endcomputing system, the API call to identify a user identifiercorresponding to a user associated with the electronic mail message andto identify the selected dialogue request embedded in the electronicmail message; determining, by the back-end computing system, a useraccount to which the user identifier corresponds; determining, by theback-end computing system, a response to the dialogue request based oninformation associated with the user account; generating an electronicmessage comprising the response to the dialogue request; andtransmitting the electronic message to a client application executing onthe remote client device.
 10. The method of claim 9, further comprising:establishing a static communication channel between the web server andthe remote client device via the client application.
 11. The method ofclaim 9, further comprising: transmitting, by the web server, a web pageto the web client for display, upon receiving the HTTP request from theremote client device.
 12. The method of claim 9, wherein determining auser account to which the user identifier corresponds, comprises:querying a database with the user identifier to identify the useraccount to which the user identifier corresponds.
 13. The method ofclaim 12, wherein the user account comprises a telephone number of aremote client device associated with the user account.
 14. The method ofclaim 13, wherein the client application is a text message clientapplication and transmitting the electronic message to the clientapplication executing on the remote client device, comprises:identifying the telephone number of the remote client device associatedwith the user account; and addressing the electronic message to thetelephone number of the remote client device.
 15. The method of claim 9,further comprising: receiving, by the back-end computing system, anadditional electronic message from the remote client device in responseto the electronic message; identifying an additional request containedin the additional electronic message; generating a reply electronicmessage comprising an additional response to the additional request; andtransmitting the reply electronic message to the client applicationexecuting on the remote client device.
 16. The method of claim 15,wherein the additional request is unrelated to the request.
 17. A methodof generating a request via a hypertext transfer protocol (HTTP)hyperlink, comprising: receiving, by a client device via a firstcommunication channel, a graphical user interface comprising one or morepersonalized hyperlinks, each personalized hyperlink corresponding to anactionable request, each hyperlink comprising a request identifier and auser identifier; displaying, by the client device, the graphical userinterface via a display associated with the client device; receiving, bythe client device via the graphical user interface, an inputcorresponding to a selection of at least one personalized hyperlink ofthe one or more personalized hyperlinks; transmitting, by the clientdevice via the first communication channel, an HTTP request to a webserver of an organization computing system, the HTTP requestcorresponding to the selected at least one personalized hyperlink;receiving, by the client device via a second communication channel, anelectronic message corresponding to a response to the actionable requestassociated with the selected personalized hyperlink from theorganization computing system; generating, by the client device, asecond graphical user interface comprising the response to theactionable request; and displaying, by the client device, the secondgraphical user interface via the display associated with the clientdevice.
 18. The method of claim 17, wherein the HTTP request includes auser identifier associated with a user account corresponding to theclient device and a request identifier corresponding to the actionablerequest associated with the selected personalized hyperlink.
 19. Themethod of claim 17, wherein the first graphical user interface isdisplayed via a first application executing on the client device and thesecond graphical user interface is displayed via second applicationexecuting on the client device.
 20. The method of claim 17, furthercomprising: receiving, by the client device via the second graphicaluser interface, a second input corresponding to an additional electronicmessage comprising an additional request; transmitting, by the clientdevice, the additional electronic message to the organization computingsystem via the second communication channel; receiving, by the clientdevice via the second communication channel, a reply electronic messagecomprising an additional response to the additional request; updating,by the client device, the second graphical user interface to include thereply electronic message; and displaying, by the client device, theupdated second graphical user interface via the display associated withthe client device.